DEE MCCROREY is the innovation catalyst and Chief Risk Guru of Risktaking for Success, a consulting and training business based in Silicon Valley and operating since 1997.
She is the author of Innovation in a Reinvented World: 10 Essential Elements to Succeed in the New World of Business (Wiley, 2011), a practical guide for thriving in a new reality.
Dee uses her 25+ years of corporate experience in strategic operations, in-the-trenches project leadership, and business coaching to help leaders and professionals successfully bridge the human factors and business dynamics of organizational disruption.
Dee's entrepreneurial efforts have resulted in millions of dollars of savings and the creation of new revenue streams for Fortune 500 companies. A skill for leading high impact programs and an expertise in business turnarounds, she has garnered a reputation and personal brand as an intuitive problem-solver who connects-the-dots with laser-like authority and who can lead others in identifying root causes of 4-P challenges (People, Product, Process, Performance). She collaborates with teams on fixing, eliminating or reinventing these challenges with the ultimate goal of instituting continuous innovation; thereby, avoiding the need for business / business unit turnarounds. A colleague refers to her as a "reinventionist".
As host of two long-running live call-in shows on BlogTalkRadio (Coach for Innovation and Big Dreamers), Dee's guests--prominent business leaders, authors, innovators, and change agents--helped her build a media platform and industry reputation for producing informative and entertaining shows. You can catch her new radio show The Reinvented World that launched August 2012.
Her educational roots in journalism and international relations, combined with a five-year expatriate experience in Europe and the Middle East provides Dee with a rich understanding of multicultural settings and international business environments.