Companies claim it. Consumers crave it. Governments want to harness it. What is it?
Why it's innovation! What exactly is innovation and how do you know the real thing from marketing hype?
My guest this week on Coach for Innovation is Walter Derzko, a Toronto-based futurist, business development consultant, and instructor at the University of Toronto where he leads a new course series and certification in Innovation and Entrepreneurship.
Tune in Sunday, October 28, at 6:00pm (Pacific) / 9:00pm (Eastern) for a spirited discussion on the "look and feel" of innovation as we cover a range of topics:
- Why the confusion persists between creativity and innovation
- What makes a product or service truly innovative?
- The Greening of innovation - fad or trend
- Is it one-size-fits-all?
- What's Out There?
Call-in with your questions ((646) 595-3645). Can't make the live show? You can always catch it in the archives for a few weeks following the show.
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