Intel’s decision to say adios to its dropped ‘e’ of almost four decades and adding a "leap ahead" tag line may wind up generating more media coverage and ruffling more feathers than their chips inside the PC ever did.
I know from firsthand experience that Intel prides itself on its culture of disciplined risktaking. It looks like the company is big time reversing its slow slide down the slippery slope of the last decade.
You just know that a change of this magnitude – its shift from inside the box to the consumer market – is stirring up all sorts of workplace chaos.
The next few years will be critical for Intel. Employees who have been around since the original logo design are readying for retirement and taking their mentoring potential with them, while others may not choose to stick it out for this round of forced chaos. Adding 15,000 employees to the mix, certainly raises the bar.
Inside Intel could become the biggest risk to manage.